The town of Negril is known for its beautiful beaches, elegant hotels and its laid-back atmosphere. The resort town has experienced somewhat of a renaissance in the past few years, specifically in the party and entertainment sectors.

At the forefront of this renaissance is a group of young and innovated promoters called The Sand Castle.

The Sand Castle was formed in 2009 by four lifelong friends Robert Porter, Kishan Stanley, Claude D'Aguilar and Kirk Douglas. Recognising a need for premium party experiences locally, the four decided to pool their knowledge and resources to launch their first event: Ka'ula Nights in July of 2009.

rave reviews

The event was a success on all fronts and received rave reviews from (basedprimarily in western Jamaica). The group wasted no time in introducing two more innovative and successful brands 'Ultra Violet' and 'Dirty Crushh' to the masses. The latter (Dirty Crushh) was singled out last year as the party of the year in Negril by numerous entertainment websites and satisfied patrons.

Dirty Crushh is an ultra-premium all-inclusive event, heavy emphasis is placed on thequality of the food, drinks and music and the promoters strive to have patrons leave each event feeling satisfied with the overall party experience. The Sand Castle will be staging the second edition of Dirty Crushh this Labour Day weekend on Sunday May 22 at the Half Moon Beach in Negril.It will once again be an ultra-premium all-inclusive event and is surely one not to be missed.