To learn more about the versatile young deejay, Chino, The STAR sat down with him recently at the Big Ship studio to talk about more serious matters. Here are our '10 questions with Chino'.

STAR: A number of artistes have gone into the business side of things, is this something that you want to do, open or have your own business?

Chino: Yeah we have several different things in the pipeline right now, most of which I have to be tight-lipped about at the moment. But definitely I would want to do things like event planning and event promotion. I want my clothing line, definitely.

STAR: If you could meet anyone in the world, dead or alive, who would it be and what would you say to them?

Chino: Bob Marley or Michael Jackson. I would ask them their views on the current state of music.

STAR: What are your expectations for your upcoming self-titled album?

Chino: My expectation is for this to one to be a classic or collector's item meaning five or 10 years from now people can draw for this album and listen to it track for track, and still love it. Just like in 2011 people can still draw for any Bob Marley album, Biggie album, or Buju's Till Shiloh, and it's still relevant.

STAR: What inspires your music, and what do you talk about most in your songs?

Chino: Reality, things that happen around us every day, whether it's from my personal experience or not. Jamaica is a very eventful place, so I get a lot of inspiration from my own country and also from the cultures of other people. As for what I write most about, I don't think I write on one particular topic a lot. The album is very moody, so you'll have girl songs, deep story-telling songs like God Nah Sleep, there's something everyone can relate to. There are also motivational songs like Work, which is almost like From Mawning.

STAR: How helpful or harmful has being the son of a popular Jamaican musician been to your career?

Chino: I think more helpful than anything else. Reason being, he's who he is, and yet, despite that, is not like we're riding off of his coat-tail. His years of input and work has a lot of weight, and people are looking forward to us living up to that. So, right now we're doing our own thing to add to the foundation.

STAR: How has the business changed from when you first started?

Chino: I think it has got more political, there has always been industry politics, but it's getting more and more as time goes by. there is also the obvious, like falling record sales, artistes touring less and less. places like Japan and Europe don't need us anymore, they have tons of reggae bands in Japan that aren't Jamaican. The last show we went to in Japan was a show for Mighty Crown called 'Reggae Sai' and it was a reggae concert, and we were the only Jamaican artistes on the show. In Europe you have European reggae bands that are selling out venues, so it's an indication that Jamaican artistes need to pull up their socks and go back to making real music.

STAR: Any advice for upcoming artistes?

Chino: Be real to the music, as we say 'protected', we nuh inna di music for nuh hype or fast fame. If you in it for a quick food, or an easy girl, it will eventually leave you. If you're in it for real music, you'll have some form of longevity.

STAR: You are someone who travels a lot, is there still a market out there for Jamaican music?

Chino: Of course, fans are still eager to see us, but it boils down to real music and real artistes. A lot of downfalls the promoters and the record executives complain about is the problems dealing with the Jamaican artistes. Jamaican artistes, they say, are lacking discipline, they are 'iffy', we're not punctual, we make demands that are unreasonable. Also, we make music only Jamaicans can relate to, when we have to make music that can appeal to the world.

STAR: If you could collaborate with two different artistes from two different genres, who would they be, and why?

Chino: Amy Winehouse, mi singa, and probably Jay Z. Amy Winehouse because she's very musical. We're somewhat in the same boat musically and our music influences. She, like me, combines that old school vibe with the current vibe. Jay Z because I'm a fan of lyricism, storytelling, and that's his thing.

STAR: What is Chino like on stage, and how do you aim to improve on your performance level?

Chino: I just do me, but I always try to do better than the previous performance. I also try to bring the unexpected, which is evident on the different shows that I do. I aim for a professional show, instead of just the 'run on and do a ting'. I will take the time to do a real performance, draw for an instrument, whatever it takes for people to get their money's worth. You just have to rehearse a lot, make sure everything is right, you don't want to go on stage and you and the band not on the right track. I like to work with a band where you get more out of it than doing tracks; I'm actually looking for a band of my own right now.

-Krista Henry