Duane Powell, aka Duane Pow, the son of Winston 'Wee Pow' Powell, (founder of the Stone Love sound system movement), has started a brand new label called Strivers.

The first project on the Strivers label is the Party Anthem rhythm, which features artistes like Fambo, Charly Black and Villa Vil. Duane Pow says the song Party Anthem, will soon be available in stores.

Part of the song says, 'We party a day and we party a night, music deh ya, gal deh ya, so there will be no fight,' which, according to Villa Vil, one of the artistes on the rhythm, gives the song the feeling of having a bashment party.

video shoot

Duane Pow further said that a video for the song will be shot at Weddy Weddy Wednesdays, at a date to be announced. He also said that all three artistes combined to write and voice the tune, while an engineer named Version built the rhythm.

Duane Pow, who also produced the song says, "It's about the whole party vibes that is happening in the dancehall. We want to bring back those days, when men bubble on women. Nowadays, the men over one side and the women on the other side," he said.

The Portmore producer said that his new label would not have any ill effects of working with his father's award-winning sound, Stone Love.

Powell, a former student of St Andrew Technical High School in west Kingston, said he grew up in the music industry, but it's just over a decade ago since he took it up seriously. "I have been in the music industry seriously, 10 years now," he admitted. "My father, Wee Pow, inspired me in the music industry. I born come see my father a select at dance with Stone Love, it's in my blood," he said.

growth of the industry

In the meantime, Powell believes that only the unification of artistes can allow for the growth of the entertainment industry. "I feel that if the artistes stop fighting against each other, then the local music industry will grow. We need one love as what Bob Marley preached, we need to be united in the industry. Some artistes need to know that they alone cannot eat all the 'food'. The music industry is here for all of us."

Powell said that the next five years should see him "working with young artistes and educating them in the music industry. I see a lot of young artistes falling by the way-side, so I want to put them in the right direction," he said.

And Powell's advice to young entertainers: "For the young artistes who feel that they can get a 'forward' with gun lyrics, done with it, we need more consciousness in the music industry. Stay on a positive path, try to be humble, nothing doesn't happen overnight, your time will come."