In 2008, deejay Konshens announced that he was a Winner, and many agreed.

Smoothly transitioning into an established act over the past three years, the artiste has been making conscious moves musically and his recent single, Forward, is a testament to this.

Replete with no-nonsense lyrics, this uptempo song with the highly infectious beat is in your face in a respectful way, and shows the artiste keeping his focus and making huge strides in his career. Konshens declares that he is ready to "drop every link weh nuh have nuh ambition" as he moves "forward, forward". And he is also ready to kick off any door - 'no more knocking/time fi kick off door' - that has prevented him from moving forward.

Of course, on another level,Forward,a Cash Flow production on the Bus Stop rhythm, is also a money tune. But Konshens acknowledges this in the line - 'If you tiad fi hear money song/ lock off a di money programme'.

hit maker

Having scored with songs such asWinner, Rasta Impostor, This Means Moneyand Good Girl Gone Bad (with Tarrus Riley), Konshens has demonstrated that his success is no flash in the pan. WithForward, the artiste is skilfully positioning himselfin the dancehall for 2011 as he gives fans another song that they can easily relate to.

"The taste of success is the sweetest thing I have ever enjoyed. You don't need a spoonful of sugar to make this go down. So it's in my best interest to prolong this taste in my mouth. Forward is a statement, an intent, an action and a message," the deejay, who recently formed his very own SubKonshus Music outfit, stated.

He pointed out that from all indications, Forwardis poised to take him exactly where he wants to go.

"The title of this song was no accident," he informed. "I believe in the power of words and now that we chip in the turbo, I know that Forwardwill take me right there -forward," Konshens concluded with a very satisfied smile.