Follow Di Arrow promoter Dexton Ennis surrounds himself with the sexy Magnum girls at the show's launch.

Eleven years after its inception, Magnum Follow Di Arrow is still going strong, and will return on February 26 to James Bond Beach, St Mary.

Being held under the theme 'Be Positive', the event will be headlined by artistes such as Bounty Killer, Agent Sasco, Mavado, Vybz Kartel, Sizzla and I-Octane, among others, and is expected to cater to a crowd size of 15,000 patrons.

Part proceeds from the stage show will go to the St Mary Infirmary.

The launch for the event, held on Tuesday, was well supported, as a number of entertainment personalities came out to enjoy the night's proceedings. Among them were Gyptian, D'Angel, Tony Matterhorn, Nitty Kutchie, Stampede, Weezy and Mr Lexx.

Host Elva added her own brand of humour to the launch with her timely comedic injections. Short performances were given by Denno and Mr Lexx, who decided to showcase a taste of what is to come at Follow Di Arrow.

Speaking at the launch, Minister of Youth, Sports and Culture, Olivia Grange, shared a few words of encouragement with the organisers of the event, and Magnum's Kaysia Johnson also shared her joy at the tonic wine company being on board once again.

Last year, the usually Alliance-dominated event had a special twist, as deejay Vybz Kartel was then booked for the event and delivered his first Follow Di Arrow performance. He is also booked to perform at the event this year.

This year, the official sponsors for the event include Magnum, Hypnotiq, On Stage, Irie FM, THE STAR, Appleton Jamaica Rum, No Rush Auto Care, Auto Vision, Worldtron and Total in Ocho Rios.

Tickets can be purchased at Total in Ocho Rios, Luv Chat Mobile Island in Ocho Rios, Shopper's Pride in Buff Bay, the New Port Maria Pharmacy, Esso in Portland and Lee Sing Concept in the Portmore Mall.

Dexton Ennis (left), promoter for Follow Di Arrow, speaks with Richard Roache and Teflon (right) at the show's launch.

From left: Captain Barkey, Gyptian, D'Angel, Mr Lexx and Nitty Kutchie are joined by two Magnum girls during the launch of Magnum Follow Di Arrow.

Kaysia Johnson (left), Magnum's brand manager, makes a point during the launch of Follow Di Arrow. Looking on is the show's promoter, Dexton Ennis; Face, Gyptian and D'Angel.

Mr Lexx performing at the launch of Magnum Follow Di Arrow.