I-Octane recently completed the shooting of his video for 'Lose A Friend', which was produced by Truckback Records.

Lose A Friend is gaining momentum every day reaching number 19 on the HYPE TV chart after two weeks and is currently in rotation from New York to Tokyo. Released on Truckback Records earlier this year, Lose A Friend benefits from the collective musical composition efforts of Truckback's Steve and Adrian Locke in cooperation with Nigel Staff.

inspirational

Mixed by Junior Linton of Arrows Production, and together with I-Octane's songwriting, Lose A Friend is connecting with cultural and dancehall fans alike on its way to becoming a massive hit in the streets and on radio playlists worldwide. With the video expected to be completed in another week, I-Octane and Truckback Records are ready to take the song to a level rarely seen in cultural music.

"The tune just connect with people on so many levels. It is inspirational and also a way to remember loved ones. Both dancehall and cultural fans find something they love" I-Octane said.

Directed by Slingshot Production's Asha, the video casts Jigsy of Danger Zone Sound System in the role of the preacher and features members of Portmore, Jamaica's HQ Family. Asha's creative approach includes on location shots from Dovecott Cemetery in Spanish Town as well as Kingston and also uses a green screen in order to implement Asha's unique vision for the video.

Asha said, "We used a green screen because while most of us have lost a friend or family member, all that is left to remember them are photos. The green screen will allow us to recreate snapshots of the story using special effects technology."