Last Friday's instalment of Flip It Fridays got the Oxygen Lounge in Quad nightclub energised, as house deejays rocked partygoers with their favourite tunes, flipping the script between dancehall and hip-hop all night.

This Friday, Digicel is going all out for Flip It Fridays at the Quad. With entertainment, sports and media personalities being invited to take over the Oxygen Lounge and party Flip It style, with the largest telecoms company in Jamaica and the only one who knows how to make a party, a real party.

According to Shelly Ann Curran, "Digicel will be turning the sidewalk into a 'streetside' club, to entertain passersby and persons readying to go Flip It, and will be having giveaways like nobody's business! We're talking two high-end flip phones and thousands of dollars in phone credit, and a flip Blackberry Pearl to the girl who incorporates the cutting-edge colour of red in their outfit!"

Curran, who is Digicel's senior sponsorship manager, also revealed that the company will be simultaneously 'flipping it' in Montego Bay, as they bring the company's unmistakeable flavour and style to the popular ATI lead-up event, Pier Pressure.

the ultimate party

"So there's two ways you can flip it this Friday, 'cause we're heading down to Montego Bay to the Pier Pressure series, and we're doing it 'Flip It To ATI' style," said Curran.

Pier Pressure is held every Friday leading up to the ultimate party weekend, Appleton Temptation Isle, and takes place at the famous Pier One. Digicel will be giving away call credit and flip phones at the event, just like in Kingston.

The Flip It To ATI campaign announced by Digicel is in support of the company's sponsorship of the ultimate party weekend, Appleton Temptation Isle.

Here is today's ATI Fact!!!

Digicel has come on board as a sponsor for ATI once again. As part of the ATI lead-up promotion, they have also sponsored Flip it Fridays held at the Quad every Friday.